Erik Westerdahl

Digital Concept Designer

DynamicDNA_ErikWesterdahl001

Dynamic DNA

februari 19, 2014

Netflix_ErikWesterdahl001

Netflix iOS App – Redesign

februari 19, 2014

JollaSailFishOS_ErikWesterdahl001

Jolla Sailfish OS – Redesign

november 19, 2013

About

Erik Westerdahl,

Digital Concept Designer & Service Designer
at Transformator Design Group in Stockholm, Sweden.

Bachelor Of Fine Arts in Industrial Design
from Konstfack in Stockholm.

Education
Industrial Design – Konstfack – Stockholm, Sweden
Product Design – Art Center – Pasadena (LA), USA
Preparatory Industrial Design – FIDU – Hällefors, Sweden
Digital Media Design – Örebro University – Örebro, Sweden

"Erik is an outstanding designer with great knowledge and work ethic. He is a great model for others to follow. (...) It is for these reasons that I offer high recommendations for Erik without reservation."

− Griselda Sastrawinata, Visual Development Artist - DreamWorks

"Erik is always ready to work, always punctual, he is independent, smart, flexible and articulate. He often had to make split second decisions and was always a team player."

− Linn Ullmann, Founder & fmr. Artistic Director - The Bergman Estate Foundation

"Erik has been a tremendous resource for us as we are continually working on developing new products and refining existing once. He is thorough in his work and gladly takes on new challenges. I can gladly recommend Erik!"

− Daniel Roos, Creative Director & Co-Founder - Urbanista
Experience

5
Years of Design Education
4
Years as an Entrepreneur

19
Service Design Projects
190
Service Design Concepts
20
Months Employed

Project fields
Health care
Genetics
Insurance
Bank
Telecom
Pension
Correctional
Study loan
Payment systems
Billing
Transportation
Wastewater treatment
Accommodation
and more…
(B2B & B2C)
Specialties

Service Design
Holistic analytical ability to understand complex services and identify the clients challenges and opportunities based on customer insights.

Digital Concept Design
Specialized in the field of customer insight driven Digital Concept Design, through Service Design methods, iteration, innovation and prototyping.

Technological Trends
Ability to anticipate upcoming technological inventions and trends, and how those will effect and shape the future services and customers.
Process
UNDERSTAND
It’s a common misunderstanding that people don’t know what they want. They do, but at a very basic level. They have needs, driving forces, expectations, behaviors and knowledge. Mapping these five characteristics creates conditions for innovating with true human value. The failure of doing so creates useless services, products and strategies that are all doomed to fail.
INNOVATE
People are willing to gain knowledge, change behaviors, extend their expectations, enhance their driving forces and create needs. Creating innovative solutions based upon true human value will make that change and create great services, products and strategies that people choose, love and recommend.
PROTOTYPE
Nothing is perfect from the beginning, not even with the knowledge of what creates great human value. The solution needs to be tested and refined over the course of time. There is no such thing as ”done”. We live in a world of constant change with an technological exponential growth, and failing fast has therefore proven to be a great way of exploring and refining the service, product or strategy.
Vision
Why

Life

”Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.”

- Steve Jobs

Spirits

”Great spirits have always encountered violent opposition from mediocre minds. The mediocre mind is incapable of understanding the man who refuses to bow blindly to conventional prejudices and chooses instead to express his opinions courageously and honestly.”

- Albert Einstein

Identities

”The future will contain technologies, realizations, and social structures that we cannot even fathom in the present. We must be open to new information at all times even if it threatens our current belief system and hence identities.”

- Peter Joseph

Reviews
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