AI Service Innovation

ERIK WESTERDAHL

SERVICE DESIGNER | AI ENABLEMENT

From vague AI opportunity
to tested workflow.

Explore the approach

AI use case discovery

Find the right opportunities by aligning human needs, business goals and AI possibilities.

AI prototyping

Design, build and test AI-driven solutions, skills and workflows using real data and processes.

Responsible adoption

Build trust with clear guardrails, practical examples and cross-functional alignment.

Human-centered

Make AI useful in real work by connecting people, data, process and measurable value.

FIELD NOTES

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CustomGPTs

CustomGPTs for organizational knowledge work

Specialized GPTs for turning organizational knowledge into something people can actually use.

Agents

Agents for real workflows

Prototypes that test where context, tools, handoffs and judgment belong in real work.

Skills

Reusable skills for better AI work

Reusable ChatGPT and Codex skills that preserve better ways of working.

AI Experiments

Somewhere between useful and insane

A field log of experiments where the prototype works just enough to suggest version two.

ESSAYS

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AI governance | Essay

The Ape in the Loop

The tired human asked to approve what the organization no longer understands.

AI alignment | Essay

The Obedient Machine

How a useful, obedient AI can scale the dysfunction it was asked to serve.

Verification | Essay

The Price of Truth

Reasonable trust at the wrong moment, and the invoice sent to human attention.

TOOLS

Codex Coding agent for turning ideas, sites and workflows into working artifacts. ChatGPT Thinking space for framing, writing, research, prototyping and everyday AI work. Midjourney Image generation for visual direction, mood, references and editorial assets. Suno AI music experiments and small sonic sketches from the edge of the workflow.

APPROACH